Despite being the industry standard used by millions of people and generating far too much money, Adobe recently announced they will be increasing the price of annual subscriptions by 420%. “We don’t really need to, but you have to admit it’s pretty funny,” John Adobe said to our reporter who reached out this Monday. This announcement was made after DaVinci Studio revealed even more free features for users, prompting outrage in the creative community. “We’re supposed to be gatekeepers,” one designer said. “How can we gatekeep when these tools are affordable or, even worse, being given out for free?”